How to Build Your Social Marketing Personas
Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram.
A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas …
11 Ways to Get Followers on Instagram Authentically
Has your brand seen positive returns on Instagram? Is your Instagram following big enough to drive profitable traffic to your landing pages?
If you’re hesitating to answer, it might be time to learn how to get followers on Instagram. The …
6 Steps to Conduct Deep Facebook Analysis
Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its incredibly insightful analytics suite. It’s important to be able to analyze customers and their behavior on a …
9 Smart Social Media Tactics to Dominate 2018
Perhaps one of the biggest hurdles of social media for brands is the pressure to “keep up.”
Platforms come and go. User behavior changes. As a result, the way brands approach social media has to change too. Heck, looking at …
21 Instagram Accounts to Follow for Brand Inspiration
If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their …
Reach vs Impressions: What’s the Difference in Terms?
Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on social media? If so, it’s critical to know the difference between reach vs impressions.
Marketers commonly encounter these two terms, …
28 Powerful Facebook Stats Your Brand Can’t Ignore in 2018
What began as a way for college students to connect has grown into one of the world’s largest social networks. In turn, it has become one of the best marketing resources too. But in order to be successful on Facebook, …
How To Increase Instagram Engagement In 3 Easy Steps
Everyone wants more people to engage with their Instagram posts. But how do you do it, and KEEP doing it, over and over?
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9 Instagram Marketing Tools You Could Use Every Day
Everyone loves a good visual. A beautiful sunset, a close-up of a blossoming flower or even a snap of your friend’s sushi–there’s something instantly shareable about a great image.
In 2017 the channel reported 800 million users. This is …
Tips to Deal with New Found Social Media Fame
In our modern online world, anyone, any brand, any thing can go viral for any reason. It could be a brand new account or someone who has been active on social media for years. Then, boom! Overnight, they’re a global …