As a social media-focused company, we know how important it is for marketers to get more followers on Facebook. Having more followers on Facebook allows you to reach your content, your message and your products to a greater number of potential customers. But increasing your Facebook real comments following can be difficult.

If you want to improve your social media marketing strategy, and specifically if you want to increase the number of followers and likes on Facebook, this article will explain how to do it.

How to get an increase in followers on Facebook: 5 proven tactics
Five reliable and proven ways to get more followers on Facebook are:

Create content around trending topics
Use hashtags in your Facebook posts
Download Facebook Follow Button
Organize contests and giveaways on Facebook
Post videos on Facebook

Learn more about each tactic in the following post.

1. How to get followers on Facebook by creating content around Trending Topics
An easy way to increase engagement (and your number of followers) on Facebook is to publish posts, blogs, videos and other types of content that cover popular topics. There are many free tools you can use to find trending topics: Facebook trends , BuzzFeed trends and BuzzSumo – to name a few. Monitor these platforms regularly and move quickly, as what’s trending today can easily become outdated tomorrow, and this type of content can catch the attention of influencers and can help you get in front of your target audience.

To jump on the St. Patrick’s Day bandwagon that generates social media attention each year, Dove created a graphic showing a rainbow made of their chocolates with different colored wrappers. The photo was a simple, creative and fun way to insert her brand into the St. Patrick’s Day conversation.

2. Use hashtags in your Facebook posts
Think of hashtags as the connective tissue that holds the entire body of social media conversations together. When you use them, you are essentially connecting your posts to other relevant posts to create a clear and easy path to your page. Be careful: don’t go crazy with the use of hashtags – limit each post to a few hashtags or you risk losing readers’ interest. Try tools like Hashatit , Hashtagify , and Keyhole .

Instead of using industry-specific hashtags all the time, consider using a few recurring hashtags for certain days of the week, like #motivationmonday , #throwbackthursday , and #sundayfunday .

Take a page from CreditRepair’s book: When the brand recognized social media’s obsession with motivational quotes, it took #motivationmonday to a new level by creating a graphic of a custom quote from Apple legend Steve Jobs. The company also added its logo to the graphic to boost brand recognition.

3. Download the Facebook follow button
You can make it easier for Facebook users to connect with your Page by downloading and installing the Follow Button for Facebook . It takes the guesswork out of connecting to your page, showing them up front that you have a presence on Facebook and eliminating the user’s need to search for your brand on their own. When Facebook users want to follow you, all they have to do is click the follow button for Facebook . This allows you to take people who find you through other social media platforms (like LinkedIn or Pinterest or Instagram or wherever) and turn them into real people who are real Facebook fans so you can continue to engage with them throughout. weather.

It only takes two steps to configure and install the button on your site. Just add your Facebook account URL, customize your button design, and you’re ready to go!

4. Host contests and giveaways on Facebook
Let’s be honest: everyone loves free stuff — it’s a great strategy to increase your Facebook followers, especially if you’re a retailer. By hosting a contest or giveaway for one of your upcoming products or product lines, you can attract more Facebook users and potential customers. If you don’t sell items, try partnering with companies that do.

Foodware company, Williams Sonoma , saw an opportunity to gain engagement and activity by promoting the Portland Food Festival. To attract attention to its brand, the company held a contest to win tickets to a popular food festival and a 10-piece set of its kitchen utensils.

5. Post Facebook Videos
More than 8 billion videos and 100 million hours of video are consumed on Facebook every day. Promote your brand by making your own videos to attract users. Be sure to keep the brand’s style and tone consistent so they’re more recognizable to visitors as your social media presence grows. If this strategy is outside your budget or resources, you can start by sharing popular, interesting, and helpful videos from reputable sources.

To generate interest in its new “Untouchable 3 Elite” sneaker model, Nike created a short video starring Saquon Barkley, the Penn State quarterback and top pick in the NFL draft. The video produced a lot of user engagement with Nike’s iconic storytelling full of drama, intrigue and inspiration.