Social Media

Demystifying the Technical Side of Social Media

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative.

There are many technical aspects that even non-techie marketers …

My Favorite Instagram Accounts of 2017

First of all, the fact that I’m writing this post and it means the year is almost over is just too overwhelming right now! I mean, how did we get through another whole year already? But, alas, we did. And …

12 Easy Ways to Be Awesome on Instagram

Looking for ways to be awesome on Instagram but not sure what to do first? These ideas aren’t too complicated and can help boost your efforts. You’ll be awesome on Instagram in no time! 1. Upgrade to a Business Profile …

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Social media is changing at a rapid pace.

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More …

Facebook Killed Engagement Bait: What Next?

Facebook made it clear that enriching user-experience is a top priority by issuing a crackdown on ‘engagement bait’. This means that the algorithm will penalize posts that try to artificially boost engagement or reach. Posts from pages that …

Should Brands Use Social Media Stories?

From Snapchat to Instagram, being able to create brand Stories is now everywhere. But are they a good idea? Who might be paying attention enough to benefit? Let’s find out.

#SproutChat Recap: The Importance of Case Studies

We all understand that customer stories are a hugely integral part of marketing collateral, but how exactly does one go about creating a case study? And how can one showcase these case studies to their audiences and prospects?

In …

5 Awesome Instagram Story Tools to Make Stories like a Pro

If you’re looking for Instagram Story Tools then look no further. In this post we share 5 Awesome Instagram Story tools to Make Stories like a Pro. Instagram Stories are hot in 2018. Everyone is talking about how important it …

By the Numbers: Which Big Game Ads Won on Social?

25601440By the Numbers: Which Big Game Ads Won on Social?

This isn’t a blog post. It’s a #TideAd. You can tell by how fresh it is….even though I’m forced to call it The Big Game.

Top 10 RazorSocial Articles of 2017

ArticlesIt’s that time of the year again when we take a look back to see what we achieved, what worked well, and what we can do better in the future. At RazorSocial, that means diving deep into our analytics to …