Sunday, February 25News That Matters

Tag: Promote

White House had big plans to promote serial wife beater Rob Porter before his history went public

White House had big plans to promote serial wife beater Rob Porter before his history went public

Politics
Rob Porter was so exemplary, he was up for a promotion. That news came just after FBI Director Christopher Wray confirmed Tuesday during testimony that the White House knew for months about the former staff secretary’s history of domestic violence. Nonetheless, he was in “serious discussions” to take on bigger roles in Donald Trump’s West Wing, writes CNN: Porter had been actively lobbying to take on new policy portfolios outside the traditional scope of the staff secretary, one person familiar with the matter said, which included speechwriting duties and a role in planning policy rollouts. Neither of those tasks is traditionally carried out by the staff secretary. One of the areas Porter was set to delve further into was trade policy, according to the person. Porter was a regular atten
How Effective is Twitter Promote Mode? We Tested It for 30 Days.

How Effective is Twitter Promote Mode? We Tested It for 30 Days.

Social Media
“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. The idea is simple: For $99 a month automatically promote your Tweets and profile to expand your audience and attract new followers. At Buffer, we are always excited to experiment with new things, especially around social media marketing. So we jumped right in! We paid $99 upfront and tested the Promote Mode for 30 days. In this post, you’ll learn about how Twitter Promote Mode works, and we’ll share our results from the 30-day experiment. What is Twitter Promote Mode? The official name for Twitter’s automated ads program is ...
5 Ways to Promote Your Event on Social Media

5 Ways to Promote Your Event on Social Media

Social Media
25601440The proof is in the pudding: event marketing packs major value for businesses, including new referrals, quality leads, deal closures, and upsell and cross-sell opportunities. In a special report by Event Marketing Institute and Mosaic, nearly all consumers surveyed said they felt more inclined to make a purchase after attending an event, and 95% of marketing professionals agree that live events provide attendees with a valuable opportunity to form in-person connections in what has become a predominantly digital world. 2018 Social Media Marketing Planning GuideDownload However, that does not mean that digital tools — namely social media — shouldn’t play a major role in the success of your event before, during, and after. On the contrary: 88% of companies use social media to drive e