6 Social Media Trends That Will Take Over 2018
There were no shortage of changes to the social media industry last year, which included several new features, consumer preferences and brand opportunities. Looking toward 2018, social media trends will continue to evolve and surprise us.
While it’s impossible to …
7 Small Business Social Media Strategies to focus on in 2018
2018 is almost here and a lot is changing when it comes to Small Business Social Media Strategies. What should you be focusing on? In this post I break down 7 strategies that will help to move the needle in …
Facebook’s Algorithm Change: What Social Marketers Should Do About It
By now, you have heard that Facebook’s algorithm is changing.
This news could be particularly devastating for marketers and small businesses with low budgets. Organic reach on Facebook pages is about to plummet, and …
Your Twitter Followers May Be Damaging your Engagement and Reach
When was the last time you analyzed your Twitter followers?
How many of them are fake?
How many of them haven’t tweeted in the last year or have zero followers?
How many of them don’t have a profile image, bio, …
Why You Will See More In-App Integration in Social Media
For many, it seems like lately we’ve been seeing more instances where social media sites are enabling us to do more directly within the platforms. This in-app integration on social media isn’t really new, but it is gaining steam. This …
Some Fabulous Tips to Help You Travel Through TSA Smoothly
Everyone who has travelled since 9/11 has dealt with increased security and navigating the airport in a new way. While National security is of the utmost importance and is greatly appreciated, as a traveller it can be a challenge. The …
20 Top Social Media Tools to Try in 2018
Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.
According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 …
Creating Holiday Content For A Sportswear Brand
Before I begin talking about social media strategies among sportswear brands, I want my readers to know that I’m a serial yoga pants wearer – both to the gym and to the workplace. I swear by how comfortable they are …
How To Plan Your Blog Around Holidays and Seasonal Events
Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate
13 Competitor Analysis Tools to Spy on Your Competition
Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers.
Competition.
It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that …