Instagram Ads vs. Facebook Ads: Which Are Better for eCommerce?
Social media ads give marketers advanced audience targeting options and reliable conversion tracking. Although Facebook is older and has a larger user base (2.07 billion monthly active users as of September 30, 2017, vs. Instagram’s 800 million), …
Why I’m using ConvertKit for Email Marketing
Are you wondering if you’re using the right email marketing or marketing automation tool?
If you are, you’re not alone…
“What’s the best email service provider?” I hear this question all the time. Many people feel that there should be …
Which Types of Content Perform Best on Instagram?
We all wanna do our best and put our best foot forward on social media. Instagram is no exception. And, being such a highly visual platform, creating the best content is key! But, how do you know what will perform …
Instagram Tips: How to Make Your Instagram Better and Be More Successful
Are you looking for help with your Instagram account? These Instagram tips can help make your Instagram account better and more successful but only if you put them into action. Let’s look at three things you can do today to …
Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018
Social media conferences are one of the best ways to learn from top practitioners in the field, connect with fellow social media marketers, and be inspired to do more great things on social media.
But how do you …
5 Takeaways from Australian Retail Brands on Social Media
What is the formula for social media success?
I can’t say for sure if your answer is the correct one. But I can guarantee that your answer will be different from mine, and from the other marketers who I pose …
The Persuasive Power of Sounds in Blogging
Each sound has a meaning and triggers particular associations from people. Choose right words to write your blog posts, and readers will picture, reflect, and remember them.
…
14 Ways to Outsmart the Instagram Algorithm
If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did a year ago. When the Instagram algorithm was adjusted from chronological to algorithmic, many people worried engagement rates would drop.…
Snapchat Beginner’s Guide: How to Get Started with Snapchat Marketing
If you’re interested in how to use Snapchat marketing in your business then you’ll love this Snapchat Beginner’s Guide. Not sure where to start? Worry not, as I’m going to lay out some of the unique benefits for having a …
5 Ways to Promote Your Event on Social Media
The proof is in the pudding: event marketing packs major value for businesses, including new referrals, quality leads, deal closures, and upsell and cross-sell opportunities.
In a special report by Event Marketing Institute and Mosaic, nearly all consumers …