1. Choose the name, domain and logo
Choosing a good name for your brand is essential to attract your target audience. It is important that both the name and the domain (the address of the web page) are short, easy to memorize and that they can be easily written.
To help us achieve good positioning in search engines, such as Google for example, it is interesting that the domain contains one of our keywords ecom inspector.
In addition to the name and domain, special attention must be paid to the logo of your brand, since it is the business card of your business and transmits authority and trust to your customers. Do not forget to give visibility to your logo on the page of your virtual store!
2. Establish a Content Management System (CMS)
CMS (Content Management System) is software that allows us to manage the contents of our store, from publication to editing and changing the visual appearance, through various design templates.
In addition to content, we can also manage products and users and link them in the form of a shopping cart.
An interesting CMS for those who are just starting out in the world of ecommerce is Prestashop, due to the large number of configuration options, which can be handled easily, and also because of its good natural positioning in search engines.
But there are many other possibilities, among them are Opencad, Magento, Digistore, Oscommerce, WooCommerce, etc.
What yes, it is necessary to verify, at the moment in which you are going to choose the hosting, that it has the CMS that you have chosen.
3. Purchase a hosting option
Choosing a good hosting company guarantees a good connection speed, which is key to excellent search engine rankings.
If the page is very slow and takes more than X seconds to load, then it is penalized by Google and it ends up at the bottom of the search results.
A hosting company also ensures you enough space so that you can promote your products or services. Also, it is practically the only investment you have to make to create your ecommerce!
So don’t be stingy, look for a company that offers you a good hosting service and peace of mind so you can take your business forward.
4. Customize and organize your products in the virtual store
Users have to have access to the list of products or services that you offer. The more information you make available to your customers, the better! But without exaggerations or useless information.
Adding photos, methods of use, details, advantages and facilities that your product or service brings is essential.
When working with a wholesaler, they may offer a catalog of the products in a format for you to automatically upload to your store page.
However, it is extremely important that you personalize the texts so that users do not see the same thing on your site that they have already seen in other ecommerces.
In addition, this influences the positioning in search engines. So, be original and creative when exposing your products to your audience!
5. Define the means of payment
There are various payment methods for online transactions. Ideally, you should offer the greatest number of options for your customers, since in a virtual store, you work with a very varied audience.
Thus, you minimize abandonment rates and guarantee more sales for your business.
Bank transfer, credit card, integrated systems, cash on delivery, all these are means of payment that you have to count on. You also have to give your public the possibility of paying in cash at payment centers.
There are also reliable alternative solutions that do not require technical knowledge, as it is very easy to install them, and they greatly facilitate the implementation and integration of the payment gateway, as is the case with the Paypal gateway.
The only thing is that it charges us a fee, which is quite high, for each transaction made.
6. Carry out a content marketing strategy
There are many actions that will help you take your brand to your target audience. Creating a blog that deals with issues related to your sector serves to help your clients identify and solve their problems.
Making a Content Marketing strategy is a good way to make your business become more and more known, as it contributes by attracting traffic to the store. In addition, you can use the blog to promote offers and discounts.
You can also send promotional emails highlighting products and offers. For that, you can count on the help of automation tools and email marketing strategies.
7. Provide relevant information to customers
The information that you make available to your customers is what gives them confidence and peace of mind to make a purchase through your page.
