Tempting Reality
When consulting the statistics regarding the evolution of sales made through electronic commerce, we usually find numbers that surprise by its growth. It is a great temptation for all those who sell products or services, participate in this great market and even more taking into account the unique advantages it offers shopify tools. For starters, the scope is unlimited, we can sell to any corner of the planet and with a 24 × 7 open business scheme. On the other hand, the initial costs are low, compared to a physical branch. In addition, there are countless tools to facilitate our sales and professional experts in this area.
Tips to keep in mind
Although the land is fertile, there are some important points to consider when thinking about our electronic commerce. Here we leave you 5 tips to facilitate the path to success:
Ask yourself everything
A long time ago, a professor advised me that, when thinking about a business, I should be prepared for an eventual failure, but even more prepared for a possible success. It is a reality that a large percentage of enterprises fail because they do not live up to their initial sales (here we teach you to save money when you start!). Before starting the development of an Ecommerce, you have to design how the processes of stock, shipping and payments will be. Each of these issues has several edges to be analyzed before starting to expose our business to the world. Some questions to ask ourselves are:
How are we going to make the shipments?
Under what payment terms are we going to sell?
What will be the geographic scope of the store and what taxes will we be subject to?
How will we control our stock so we don’t run out of merchandise?
The design: ambassador of your brand
Milton Glasier said that before a design there were three possible answers: “Yes”, “No” and “Wow!” It is very important for the success of your store that you invest part of your funds in a good design, including logo, colors of your brand, typefaces you will use and even creative packaging to deliver your products. We will aspire to generate an integral “Wow!” Experience in our clients. Keep in mind that when hiring a designer to help you with these tasks, you have to be very clear who our target audience will be, that way you can generate a modern or conservative design depending on the usual trends of each market segment.
Fall in love with your customers
Clients are our most important asset and that is why we must worry about understanding and adapting accordingly. Try to always be attentive to how your buying interests, your needs and what they want from your store vary. Take care to keep them interested in your products, generating content related to your item or with promotions on a monthly or weekly basis. We have seen that loyalty plans also give very good results, with discounts and gifts for regular customers.
Help your potential customers find you
There are many tools to improve your position in search engine results such as Google, which will give you a great advantage over your competitors. Take advantage of them with paid advertisements, focused on potential customers that you are interested in attracting. It is essential to be efficient when segmenting them so that you can concentrate your investment in advertising on the relevant market niches. For example, with Google Adwords you can generate successful marketing campaigns at a relatively low cost and usually give excellent results. Find out which professionals can help you get ahead!
Do not sleep on the laurels
Once you’ve launched your store and start making your first sales, you don’t have to lose sight of the improvement process that is required to keep growing. It is necessary that you monitor the internal and external situation of your business on a daily basis. Check with your team the evolution of sales, consolidate your finances and pay attention to the claims of your customers. In addition, analyze the evolution of your competition and identify what are the reasons why they choose you and strengthen those competitive advantages.
