Social Media

How to Get Engagement If You Are an Insurance Brand

Social media is a great avenue for brands to create awareness about what they do. For brands with tangible products, in industries like Auto, QSR, Food and Bev etc, it is easier to project what you want your consumers to …

Four Steps to Better Decision Making

While decision making engages many different centers of the brain and starts a chain of events long before we become conscious of it, there are things we can do which can make a significant impact on how the decision-making process

#SproutChat Calendar: Upcoming Topics for February

February may be a short month but that doesn’t mean #SproutChat will be lacking. As social media managers, it’s important to stay up-to-date with the latest marketing trends and have an understanding of how they can impact your efforts on …

Vertical Video: 6 Powerful Ways to Flip Social Video on its Head

Are you making vertical video as part of your social video creation for business? If not then it’s time to flip video on its head (or at least turn your phone sideways a little). Vertical Video is here to stay …

5 Strategies to Get More Instagram Followers

256013405 Strategies to Get More Instagram Followers

Whatever your goals are for Instagram, whether lofty (Drive web traffic! Get to 1 million in engagement by EOY!) or rudimentary (Start a brand account and post at least weekly! Start an influencer program!), you benefit from increasing …

Why you need Outbound for Inbound Marketing!

When I look back at when I started this blog I see a lot of mistakes I made.

…a lot of mistakes!!!!!

But…

…one thing I did right is that I focused as much on outbound marketing as inbound.…

How Does 280 Characters on Twitter Impact You?

Intentionally or not, Twitter created chaos in the world yesterday when they announced they were testing the extension of tweets to 280 characters on Twitter. The world immediately divided into 3 categories: those jumping for joy, those complaining of Twitter …

Want to Make Waves with Video? Join this 7 Day Challenge!

Want to make waves with your social media video? Are you like me and have zero video editing skills but really need to create marketing videos? I’ve wanted to improve my video skills for a long time and was able …

How Effective is Twitter Promote Mode? We Tested It for 30 Days.

“@buffer, you’re invited to our beta program”

Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode.

The idea …

How To Schedule A Report

Get Analysis, Comparison and Cross-channel Reports sent to your inbox every week or month. Here’s a step by step guide to scheduling a report.

  1. Head to the Report tab and click on ‘Schedule a report’

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