Makers and retailers of organic or multicultural food will take part in a large conference in Chicago in June, 2009. If you plan to attend as an exhibitor audio visual production, you may want to consider audio visual rentals to help showcase your foods for conference visitors.
Combined Chicago Trade Show Presents Healthy Food Options
The Lakeside Center/McCormick Place in Chicago is the site of this exciting business-to-business conference focused on organic and multicultural foods. On the organic side, the Organic Trade Association is hosting a show called All Things Organic. The trade show brings sellers of organic products together with buyers to help them reach new markets.
The trade show coincides with a conference that aims to teach visitors about new trends, markets, research and regulations that affect organic food retailers.
On the other side, Expo Comida Latina and All Asia Food will put the spotlight on Hispanic and Asian foods. Designed to appeal to retail, food service and ingredient buyers, this show promises to introduce new and innovative product offerings.
Together, the two groups are presenting a Health & Wellness Program and Specialty Pavilion. The former is designed to help retailers educate consumers about wellness, and use their merchandising and marketing to promote wellness products. The Specialty Pavilion will feature artisanal products, ethnic specialties and gourmet foods.
AV Rentals on the Trade Show Floor
Audio visual rentals, whether booked in Chicago or elsewhere, can help you communicate more effectively with trade show visitors. Consider just a few of the possibilities that AV rentals offer:
o A large plasma screen, hooked up to a laptop or desktop, can show valuable information about your products. Displays can include nutritional information, ideas for using a product, and “virtual” cooking displays.
o An interactive kiosk can give visitors an opportunity to view or print the information they want about your company. Nutritional information, recipes, price lists – there are many possibilities. If your booth is busy, the kiosk can act as another salesperson, giving visitors the facts they want when your “live” salespeople are tied up. You could also use a kiosk to register visitors for a seminar or workshop you are hosting.
o Small LCD screens and desktops can be used as individual viewing stations, complete with sound, to walk visitors through your latest product offerings.
With Audio Visual Rentals, You Can Afford to Attend
Recent reports have shown that the trend toward organic foods is slowing in today’s economy. Given this state of affairs, you might think a trade show is a luxury you can’t afford. But to keep your name out there, you need to market to the people most likely to buy your wares. A trade show in a major center like Chicago, with its highly targeted audience, is just the place. With audio visual rentals, you can catch visitors’ attention affordably and effectively.
