February is the perfect time of year to show a little love to your customers.

After all, Valentine’s Day is one of the busiest shopping days of the year. Last year, consumers spent an average of $136.57 on loved ones for Valentine’s Day, bringing U.S. spending to $18.2 billion. 

You don’t need to be in the jewelry, flowers or chocolate business to promote your products or services on Valentine’s Day. Every holiday is an opportunity to show ’em what you got. A Valentine’s Day-themed email marketing campaign can make a lasting impression with customers. With prospects, it could lead to love at first sight.

Let your subscribers know you care. Here are 10 emails and subject lines that we’re loving:

Claire’s

Subject line: You’ll <3 these…

Even though they sell accessories, Claire’s keeps their Valentine’s Day email sweet and simple with a clear offer.

Bloomingdale’s

Subject line: Two Days Only! Valentine’s Day Buy More, Save More

Bloomingdale’s “Buy More, Save More” email is a surefire way to get customers to spend even more on their loved ones (or themselves). The lure of an even-bigger discount is irresistible.

Gymboree

Subject line: FINAL HOURS: Extra 14% Off, 2X Points & Looks We Love

Gymboree knows that email marketing isn’t mere child’s play. The kids’ retailer creates a sense of urgency for their Valentine’s Day promotion with their FINAL HOURS email. Tick tock. Tick tock. 

Williams Sonoma

Subject line: Happy Valentine’s Day! LOVE: Your friends at Williams Sonoma

Williams-Sonoma serves up a Valentine’s Day-themed email that not only promotes their merchandise, but their brand too, with the company’s associates sharing the products they love and how they use them.

See’s Candies 

Subject line: Wishing you a sweet and happy Valentine’s Day

Valentine’s Day is one of See’s Candies’ biggest shopping seasons, which is why the candy chain not only promotes delectable treats, but also extended business hours in their email.

Bliss

Subject line: Valentine’s Day sneak up on you? Send a virtual gift card!

Spa chain Bliss plays their cards just right with this email promoting their e-gift cards, which appeals to the last-minute Valentine’s Day shopper.

Uncommon Goods

Subject line: Do llamas fall in love?

Leave it to unique retailer Uncommon Goods to create a unique email that is sure to stand out and make an impression in a crowded inbox.

Party City

Subject line: Happy Valentine’s Day! 89¢ Red Heart Balloons!

Some customers need a little reminder to shop for special occasions. Party City lets their subscribers know that Valentine’s Day is today, and there are red heart balloons available for those last-minute shoppers. There’s a clear “FIND YOUR STORE” button so customers will know where to pick up their balloons for their valentines.

Seamless

Subject line: True love: $7 OFF food favorites!

Food delivery service Seamless encourages a quiet romantic dinner at home as the best way to avoid the Valentine’s Day dinner rush. With a can’t-miss “ORDER NOW” button, clever copy and a tempting offer, Seamless’s email has an appetite for success. 

Dean & Deluca

Subject line: Post Valentine’s Day: 50% off select Valentine’s Day items

Sometimes the best Valentine’s Day candy is the candy you bought on sale! Dean & Deluca uses mouthwatering imagery to sell subscribers on the idea that the warm fuzzies you get from Valentine’s Day doesn’t have to be limited to one day. 

Sweet subject lines

And because we love the warm fuzzies created by Valentine’s Day, here are 10 subject lines that you can personalize for your own Valentine’s Day email marketing campaigns:

1. Crush-worthy deals just for you
2. Share the love with our buy one, get one
3. A reward for all your heart work!
4. Love is in the air and in this email
5. Special deal: Because we love you the most
6. All you need is love … and 50% off
7. Even if you hate Valentine’s Day, you’ll love this
8. We have the perfect Valentine’s Day gift for you
9. A special deal from your not-so secret admirer
10. We’re sweetening the deal with this exclusive code

Not feeling the love?

If you’re not in the mood to promote your products or services on Valentine’s Day, no worries. It’s still a perfect opportunity to send a Valentine’s Day-themed email to thank your customers for their business. It will remind them why they love doing business with you in the first place.

© 2018, Sonia Mansfield. All rights reserved.

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