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5 tips to improve nonprofit emails

5 tips to improve nonprofit emails

Business
It used to be that nonprofits relied on fundraising galas and direct-mail to solicit donations. But now, many nonprofits are using email marketing as a fundraising tool. Email marketing accounted for 26 percent of all online donations in 2016, according to M+R Benchmarks, which tracks online fundraising and advocacy for nonprofits. To maximize your marketing efforts, here are five tips to improve your emails: 1. Send a variety of emails Nonprofits need donations and volunteers, but that doesn’t mean every email you send has to ask for support. You should send a variety of emails. From newsletters to gratitude emails, you want to engage with your audience: Welcome email: When a new contact signs up for your email list, greet him or her with a welcome email. Gratitude email: ...