Saturday, July 21News That Matters

Tag: Marketing

Open thread for night owls. Ghosh and Scott: Russia's election interference is Digital Marketing 101

Open thread for night owls. Ghosh and Scott: Russia's election interference is Digital Marketing 101

Politics
Dipayan Ghosh and Ben Scott at The Atlantic write—Russia's Election Interference Is Digital Marketing 101: [...] Consider two things. First: While the Russians created fake accounts to pose as Americans on social media and buy ads, the technologies they deployed are all commonplace in the digital-marketing industry—this was no 007-style spycraft. Second: These days, Americans live in divisive, partisan information environments, chock-full of incendiary rhetoric. They have very low standards about the sources they accept as accurate, and yet aren’t great at parsing fact from fiction on the Internet. Even “digital natives”— young people most at home in an online information environment—have proven inept at judging credibility. In other words, when the Russians set out to poison American po
7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

Social Media
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line. We’re not here to scare your brand into the world of social media. Instead, we want to provide your marketing team with the right steps to take toward a successful social strategy so your brand isn&rsqu...
Mind Mapping for Marketing, useful or not?

Mind Mapping for Marketing, useful or not?

Social Media
If you’re like me your head is spinning with ideas all the time. But I need to get these ideas out of my head and put some structure to them. Marketing is also very much about process. This is where mind mapping comes in. You map out your ideas and processes. In this article, we take a look at a cool tool called MindManager to show you how you can use mind-mapping techniques to help progress and organize your marketing campaigns. But first let’s look at how MindManager works.   How does MindManager work? The best way of explaining MindManager is through defining a process. We have a monthly subscription training program called RazorBlazers.  In this example, we show how we built a mind-map when we were working out details of our program. A similar approach can be used for any type of
4 Office 365 Marketing Features You May Have Missed

4 Office 365 Marketing Features You May Have Missed

Business
[Interesting] When you sit down at your desk with your morning coffee, you likely use a computer running Microsoft Office. Microsoft reports 1.2 billion Office users, with 120 million business subscribers now using the cloud-based Microsoft Office 365. You may be an expert at using popular applications such as Word, Excel, or PowerPoint every day. But did you know […] The post 4 Office 365 Marketing Features You May Have Missed appeared first on DIYMarketers.
How to Build Your Social Marketing Personas

How to Build Your Social Marketing Personas

Social Media
833468Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram. A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas for your brand. If you missed it, here’s the step-by-step process—along with the webinar recording at the bottom. Step 1: Don’t Reinvent the Wheel Start with your larger marketing personas. There’s no need to reinvent the wheel. Begin this process by identifying and learning about the personas (customer types) which your whole marketing team goes after today. Don’t have marketing personas? Skip to step 2 below. Step 2: Start Listening Using a Listening solution is the quickest and easiest way to both identif
30+ Most Important Things to Know about Video Marketing in 2018

30+ Most Important Things to Know about Video Marketing in 2018

Business
[Interesting] The popularity of demand for video content keeps rising every day. In 2017, more than 87% online marketers said they use video in their campaigns in one way or another. Considering how everyone is watching video content, it’s almost guaranteed that video marketing will remain relevant for the foreseeable future. Based on what happened last […] The post 30+ Most Important Things to Know about Video Marketing in 2018 appeared first on DIYMarketers.
9 Instagram Marketing Tools You Could Use Every Day

9 Instagram Marketing Tools You Could Use Every Day

Social Media
Everyone loves a good visual. A beautiful sunset, a close-up of a blossoming flower or even a snap of your friend’s sushi–there’s something instantly shareable about a great image. In 2017 the channel reported 800 million users. This is a level of popularity achieved thanks to Instagram Stories, view-and-buy photos and more video. As always the key to success with any marketing strategy is a combination of a great plan and a few helpful resources. By choosing the right Instagram marketing tools from a list of ever-expanding options, you can make sure that your pictures appear in front of your customers at the ideal time, improving long-term loyalty. So, which Instagram tools should you consider using? Here’s our nine Instagram marketing tools you could use every...
EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Business
EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing Enjoy today’s guest post from David Mihm. Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a year ago and launched Tidings, I hope you’ll understand why after reading this column. For a variety of reasons, some of which I’ll detail at the end of this post, I see SEO as an increasingly difficult proposition for both small business owners and agencies serving them. Meanwhile, small business owners consistently rate email marketing a
Adikteev raises $12 million for its mobile marketing platform

Adikteev raises $12 million for its mobile marketing platform

Breaking News
 French startup Adikteev raised a $12 million funding round led by Ring Capital and BNP Paribas Développement, with existing investors ISAI, Ventech and Laurent Asscher also participating. It’s also worth noting that it represents Ring Capital’s first investment after raising its initial $170 million fund. Adikteev is an adtech startup that previously acquired Motion Lead, a… Read More