Tuesday, August 14News That Matters

Tag: emails

5 tips to improve nonprofit emails

5 tips to improve nonprofit emails

Business
It used to be that nonprofits relied on fundraising galas and direct-mail to solicit donations. But now, many nonprofits are using email marketing as a fundraising tool. Email marketing accounted for 26 percent of all online donations in 2016, according to M+R Benchmarks, which tracks online fundraising and advocacy for nonprofits. To maximize your marketing efforts, here are five tips to improve your emails: 1. Send a variety of emails Nonprofits need donations and volunteers, but that doesn’t mean every email you send has to ask for support. You should send a variety of emails. From newsletters to gratitude emails, you want to engage with your audience: Welcome email: When a new contact signs up for your email list, greet him or her with a welcome email. Gratitude email: ...
Rev up your retail business with these post-holiday emails

Rev up your retail business with these post-holiday emails

Business
With Black Friday, Cyber Monday, Small Business Saturday and of course all of the other year-end holidays, marketers send more emails in November and December than any other time of the year. And though there is a natural and expected dip in email volume after the holiday season, you don’t want to lose all of that great momentum that you’ve built. In January and February, it’s important to continue to engage with your audience and present them with exciting, relevant messages and — most importantly — encourage them to make a purchase. To beat that post-holiday slump and keep your email marketing program on track, these are the five emails that your retail business should be sending. Win-back campaign Start your year strong by re-engaging inactive sub...