Saturday, July 21News That Matters

Tag: Email

Best Email Subject Line

Best Email Subject Line

Business
When your email lands in your customer’s inbox you have about two seconds to capture their attention and motivate them to take action. If you don’t, the reader will simply scroll on by and you will miss the chance to share your message and motivate a reader to action. So how do you write the very best email subject line? Keep your subject line short and sweet One of the casualties of the digital age is the attention span of your reader. They just won’t hang around for the punch line of a long headline. Compounding the problem is the fact that most email clients, search engines, and social media sites will truncate long titles. How short? While different devices may display between 6 – 10 words, we see the best interaction when the subject line is between 4 and 7 words or
EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Business
EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing Enjoy today’s guest post from David Mihm. Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a year ago and launched Tidings, I hope you’ll understand why after reading this column. For a variety of reasons, some of which I’ll detail at the end of this post, I see SEO as an increasingly difficult proposition for both small business owners and agencies serving them. Meanwhile, small business owners consistently rate email marketing a
AMP for email is a terrible idea

AMP for email is a terrible idea

Breaking News
 Google just announced a plan to “modernize” email, allowing “engaging, interactive, and actionable email experiences.” Does that sound like a terrible idea to anyone else? It sure sounds like a terrible idea to me, and not only that, but an idea borne out of competitive pressure and existing leverage rather than user needs. Not good, Google. Send to trash. Read More
Getting Started with Email Marketing

Getting Started with Email Marketing

Business
From the first time I received an email marketing campaign in early 2002, I saw the potential. I believed then and, 16 years later, still believe that email marketing is a powerful tool for small business owners. It is an easy way to stay connected with customers, drive repeat business and referrals, and move prospects through your sales funnel. And when you consider the high cost of traditional advertising methods such as print, radio, and television and the ever-changing social networks that are now limiting your ability to reach your customers and prospects, email marketing is one of the most cost-effective marketing tools you can employ. Don’t believe me? Here are just a few compelling statistics. Email is almost 40 times more effective than Facebook and Twitter combined helpin
Don’t send yet! Putting Test Kit to work in your email campaigns

Don’t send yet! Putting Test Kit to work in your email campaigns

Business
You’ve spent hours, maybe even days, carefully crafting that email. The subject line is a home run. The graphics look great. The promotion is irresistible. You’ve proofread it three times, and you know it’s perfect. You hit the send button and sit back with the relief of a job well done… …only to realize you forgot to fix that broken link before the email went out. And now it’s too late to cancel the campaign. In a panic, you throw together a correction and push it out. But the damage is done. It feels like all your hard work was for nothing, and you’re embarrassed to have your readers — subscribers you’ve spent years cultivating — click on that broken link. We’ve all been there, of course. Anyone who sends out emails, posts...
[New Feature] Animated GIFs for email, social, website & e-commerce

[New Feature] Animated GIFs for email, social, website & e-commerce

Business
What is an animated GIF? A GIF is a type of image file. An animated GIF means the image includes animation or movement. A GIF does not include sound. Think of it as a looped, short, silent video or a slideshow. You can now use this image type in emails, social media posts, and your SnapRetail-powered website. Why GIFs? GIFs catch the eye, and they keep a viewer’s attention longer than a still image. How to use GIFs:GIFs can be uploaded in the Images section and uploaded to any email, social media post, or website page. The maximum image size is 25 MB. Email Use a GIF in an image widget, video widget, and product widget. GIFs can be transformed just like any other image. You can zoom in/out, rotate, add or remove padding, and add a background color. Save frequently used G...
10 Email Best Practice Tips for Independent Retail Stores

10 Email Best Practice Tips for Independent Retail Stores

Business
Maintaining an up-to-date email list is often an important tool for small business marketing. Independent retailers rely on direct engagement in order to drive repeat business into their stores. Facing stiff competition from big box chains that may compete on selection and price, independent shops have to offer a unique experience and superior service. Given that objective, it’s important to think of email outreach as driving the shop’s public image. In addition, federal legislation makes it illegal to mislead your recipients, so it’s important to craft every email with care and not risk receiving a fine. Adhering to some basic rules will also help ensure your email is seen and stays out of the spam folder. Identify Yourself To comply with the CAN-SPAM act, you have to m...