Friday, October 19News That Matters

Social Media

How to get followers on Instagram

Social Media
Previously we talked about the advantages of starting to use Instagram for your brand. In this opportunity we will detail some strategies to achieve a significant number of followers and your actions on Instagram have greater impact with to buy real instagram comments. Used correctly, Instagram provides brands with around 25% more engagement than other social networks, so it's a good idea to put these recommendations into practice: Suitable Hashtags The goal of your brand on Instagram is to build loyalty, and in turn, get new followers. To satisfy those who are already following you, it is important to publish interesting content that generates the desired commitment with the brand. But to continue growing, it is essential that you use appropriate hashtags in each publication. Thus, i...
Known Tricks That Will Get You More YouTube Views

Known Tricks That Will Get You More YouTube Views

Social Media
So you want to get more YouTube views, but you don’t know where to start? You’ve got the perfect title, tags and description, your video is hilarious and you’ve been promoting like crazy on your Facebook and Twitter page, but your video is still not getting the recognition you think it deserves? We’ve got you covered with a few little known tips that could help skyrocket your YouTube video views. Before we get started, it’s important to note that Rome wasn’t built in a day and there is no foolproof method for turning your video into an overnight viral success. It may take time for your videos to start taking off, but these seven tips will definitely get you headed in the right direction and get you more views that you’re getting today. Annotations across videos You know those litt
7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

Social Media
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line. We’re not here to scare your brand into the world of social media. Instead, we want to provide your marketing team with the right steps to take toward a successful social strategy so your brand isn&rsqu...
61 Social Media Statistics to Bookmark for 2018

61 Social Media Statistics to Bookmark for 2018

Social Media
Right when you think you’ve grasped your demographics, buyer habits and social advertising strategy, something new changes and turns your data into old news. That’s why it’s so important for marketers to stay up to date with the latest social media statistics. Don’t believe us? Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. While these social media statistics might not be shocking, it does show how the landscape of the industry drastically changes in a just a few years. To help you out with your current social media marketing efforts, we’re goi...
Handle Copycats

Handle Copycats

Social Media
  Peg Fitzpatrick:                    Let’s talk about copycats, because you teach people how to do things, I teach people, and sometimes, people mistakenly, instead of coming up with their own thing, they cut and paste Marie’s thing, add to their WordPress site. So, how do you deal with that kind of copycat stuff and your …… The post Handle Copycats appeared first on Peg Fitzpatrick - social media educator and influencer.
Mind Mapping for Marketing, useful or not?

Mind Mapping for Marketing, useful or not?

Social Media
If you’re like me your head is spinning with ideas all the time. But I need to get these ideas out of my head and put some structure to them. Marketing is also very much about process. This is where mind mapping comes in. You map out your ideas and processes. In this article, we take a look at a cool tool called MindManager to show you how you can use mind-mapping techniques to help progress and organize your marketing campaigns. But first let’s look at how MindManager works.   How does MindManager work? The best way of explaining MindManager is through defining a process. We have a monthly subscription training program called RazorBlazers.  In this example, we show how we built a mind-map when we were working out details of our program. A similar approach can be used for any type of
How to Maximize Your Social Media Budget in Pay to Play World

How to Maximize Your Social Media Budget in Pay to Play World

Social Media
If you’ve been in the world of social media marketing within the past five years, there’s no doubt you’ve noticed that most platforms have been shifting toward a pay-to-play model. Whether it’s Facebook’s shrinking organic engagement or Instagram switching away from a chronological feed, the days of scaling organic social media engagement for free are going away. Aside from your engagement numbers going down, another area that has been impacted is social media budgets. In Q1 of 2017, social media ad spend increased 60% YOY. Whether it’s due to the decreased organic visibility or the general growth in social media marketing, it’s clear that brands are getting more serious with how they budget for social media. As a result, a lot of marketers and br...
How to Build Your Social Marketing Personas

How to Build Your Social Marketing Personas

Social Media
833468Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram. A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas for your brand. If you missed it, here’s the step-by-step process—along with the webinar recording at the bottom. Step 1: Don’t Reinvent the Wheel Start with your larger marketing personas. There’s no need to reinvent the wheel. Begin this process by identifying and learning about the personas (customer types) which your whole marketing team goes after today. Don’t have marketing personas? Skip to step 2 below. Step 2: Start Listening Using a Listening solution is the quickest and easiest way to both identif
11 Ways to Get Followers on Instagram Authentically

11 Ways to Get Followers on Instagram Authentically

Social Media
Has your brand seen positive returns on Instagram? Is your Instagram following big enough to drive profitable traffic to your landing pages? If you’re hesitating to answer, it might be time to learn how to get followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them. But sometimes brands take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere, but we’ll be the first to tell you organically building an audience will drive much better results. Did you know that roughly 48 million Instagram users are fake? This means no matter how many Instagram followers you have, if they’re fake, they’re not going to your landing page,...