Friday, February 23News That Matters

Business

Web Design Ideas to Show Off Your Personality

Web Design Ideas to Show Off Your Personality

Business
Web design represents your business online. After all, isn’t your digital marketing all about promoting links back to your website and encouraging visits to your website? And once everyone’s there ogling your logo and everything, what will they think about you? Is your brand plain and minimal? Are you intentionally rough or un-polished? Is your brand fussy and buttoned up? Would someone call you bold and fierce? Maybe you’re a mix of everything: fussy, bold, fierce, AND minimal. Let’s explore web design ideas to show off your personality in six areas: fonts, photos, colors, illustrations, copy, and design accents. Choose Fresh Fonts I think your choice of fonts is one of the easiest ways to show your personality. It’s kind of like picking out your favorite dinnerware at Target. Th
How to launch a new service successfully and avoid a costly mistake

How to launch a new service successfully and avoid a costly mistake

Business
Have you launched a new product or a new service, only to be disappointed by the interest you attracted? If you have, then today’s post is just for you. It will explain why this often happens, along with some ideas on how to make your next launch a success. Danny from New York emailed me yesterday with a great question. His accountancy firm launched a new profit improvement service at the beginning of January. They contacted existing clients and also advertised it to the local marketplace. That was around a month ago and very few people have expressed an interest. He wondered why. A common and costly mistake I took a look at the marketing his firm used and was quickly able to identify a common mistake. A marketing mistake that many small business owners make. It’s all about ho...
7 Bold & Inspirational Books For The Aspiring Female Entrepreneur

7 Bold & Inspirational Books For The Aspiring Female Entrepreneur

Business
[Interesting] Women in Charge: The Rising Power of the Female Entrepreneur If you’re a female entrepreneur, you rock. As reported in CNBC, fhe age of the female entrepreneur has reached an all-time high, both in the United States and around the world. Female entrepreneurs contributed trillions into the US economy, creating millions of job and opportunities […] The post 7 Bold & Inspirational Books For The Aspiring Female Entrepreneur appeared first on DIYMarketers.
Weekend Favs February 10

Weekend Favs February 10

Business
Weekend Favs February 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. UpLead – Grow faster with the most accurate company and contact database. Keywords Everywhere – A browser add-on that will get you free search volume, CPC & competition data for almost all the keyword research tools out there! Drift Revenue Reporting – Finally, an end to the war between marketing and sales. These are my weekend favs, I would love to hear about some of yours
How to Create the Perfect Facebook Business Page

How to Create the Perfect Facebook Business Page

Business
In the digital age, there are more ways for businesses to reach targeted audiences than ever  before. Think about it. You’ve got your mailing lists, search engines, display advertising networks… and of course, social media sites. Of all the social media platforms, I think it’s safe to say that one rules supreme. Good ol’ Facebook. With the largest user-base and powerful engagement […] You're reading How to Create the Perfect Facebook Business Page which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.
Get Ready for Valentine’s Day Bridal Traffic

Get Ready for Valentine’s Day Bridal Traffic

Business
February is the second strongest engagement month of the year, eclipsed only by December. While Valentine’s Day is one of the top events for most retail jewelers, the average sale tends to be lower than Christmas, as the other gifts men are contemplating are lower-priced flowers, chocolates, etc. What can build your Valentine’s Day volume, however, is bridal. No one can deny the romance of getting engaged on Valentine’s Day! Here is how to maximize your bridal business for Valentine’s Day: MARKETING Alternate whatever marketing vehicles you use between bridal and fashion jewelry beginning in January and carry it through Valentine’s Day Offer a “bridal bag” complete with wedding band certificate, jewelry cleaner, coupons from local bridal vendors, and a free gift certificate to get
Funny New Year Resolutions

Funny New Year Resolutions

Business
Are you one of those people who don't make (or perhaps don't keep) New Year's resolutions? You're not alone. Resolutions are nothing more than a wish list (or maybe a laundry list) of bad habits and shortcomings we'd like to change. So, instead of making resolutions for myself this year, I've put together a list of resolutions I want others to make. I think you'll find it fun to read, and I hope you'll add some resolutions to my list. The post Funny New Year Resolutions appeared first on Small Business Blog | Business Know-How®.